Leading Autism charity Peach (Parents for the Early Intervention of Autism in Children) changes name to Child Autism UK
Since Peach was set up in 1996, we have helped many thousands of children with autism. In the last two years, we have overseen a major expansion of our services and we have ambitious plans for the future.
In order to deliver more services to more families, we felt we needed a new brand to make it easier for those who need us, to find us. In addition, we believe our new clear, contemporary and direct brand identity will attract vital new supporters.
Mandy Williams the CEO of Child Autism UK said “Our previous name has served us well, but the full name was cumbersome and hard to remember. The acronym was memorable, but didn’t clearly state what we did. We feel our new name Child Autism UK will give us a much clearer identity which will enable us to raise awareness of our services and highlight our position as a major force supporting parents and children with autism in the UK.”
Catrin Mogilner, Chair of the Child Autism UK board said “We are determined to help more children with autism and their families. We believe our new brand and name will help us do that, by giving us a much stronger presence, especially online. Child Autism UK – it does exactly what it says on the tin.”
The new name will be adopted on 26th August with a formal launch in the autumn. There will be a transition period between 26th and 28th August as documents and links are changed. The Peach office will be closed on 27th August and will reopen as Child Autism UK on the 28th August.
The rebranding exercise was undertaken with the support of Public Impact, who specialise in not for profit organisations.